Mike Sealy

Medalist Feed started as a basic product catalog with little brand identity or customer education. I rebuilt the experience around the ranch lifestyle audience, creating a stronger visual brand, clearer product messaging, and a scalable ecommerce structure that significantly improved SEO performance and online sales.

• Increased online sales by $40,000+
• Improved Google rankings from pages 3–4 to top 7 positions
• Expanded ecommerce reach with region-based purchasing redirects

I developed the Peak Condo Storage brand and website entirely from the ground up before the project physically existed. Starting with nothing more than raw land and a concept, I created the logo, website, lead generation system, interactive reservation experience, and digital marketing strategy.

• Built Peak Condo Storage from scratch: logo, brand, and full website + reservation system
• Drove 228 leads and 17 reservations through SEO, Facebook ads, and HubSpot integration in the first 2 months

I helped modernize the HeatStorm digital experience by evolving the existing brand system into a warmer, more contemporary direction across ecommerce, packaging, and marketing materials. The project included Shopify customization, updated packaging design, email marketing campaigns, and conversion-focused visual improvements that better aligned the brand with the comfort-focused nature of its heating products.

• Refreshed the visual identity with warmer gradients and updated packaging direction
• Developed custom Shopify Liquid sections and ecommerce functionality
• Designed promotional email campaigns and social media marketing assets
• Improved product presentation and overall customer experience across the storefront

I led a complete visual and ecommerce redesign for StormShell, transforming the brand from a sterile black-and-white aesthetic into a more aggressive, modern identity inspired by storm visuals and outdoor entertainment culture. The project included a full Shopify theme redesign, SEO optimization, 3D product visualization, and conversion-focused updates creating over $200,000 in annual revenue growth while supporting Amazon sales.

• Redesigned the StormShell brand identity with a more aggressive, storm-inspired visual direction and modern Shopify experience
• Collaborated with 3D artists to create premium product renders and lifestyle imagery for marketing and ecommerce
• Increased annual revenue by over $200,000 while doubling seasonal organic traffic through SEO optimization

I built the VeraPure brand from the ground up, helping develop everything from the company name and domain selection to the visual identity, ecommerce experience, product packaging, and launch content. The project included logo design, typography systems, Shopify development, custom Liquid and HTML components, motion graphics, product visualization, and marketing assets — effectively launching the brand’s entire online presence from scratch.

• Developed the VeraPure brand identity, logo, typography, and color system
• Designed and built a custom Shopify ecommerce experience
• Created launch videos and motion graphics using Adobe After Effects
• Directed product visualization, packaging design, and icon systems

I rebranded Luxury Design Living to better position the company as a premium custom décor and glass-print brand, elevating the visual identity through modern typography, luxury-focused color palettes, and glass-inspired gradients. The project centered around creating a more refined ecommerce experience while building custom user flows that allowed customers to upload and personalize their own artwork for glass panels and designer heaters.

• Rebranded the company with updated logo work, typography, and premium visual styling
• Designed custom ecommerce flows for personalized artwork uploads and ordering
• Created luxury-focused product mockups and featured artist presentation assets
• Developed a more elevated digital experience around premium glass décor products